Every consumer business in India eventually hits the same wall: distribution. Building a product is hard; getting it to a million households across a fragmented, deeply offline market is harder. That wall is where Khushnud Khan has spent his entire career — at Tata Sky, Flipkart, and Arzooo.

This is where he thinks out loud about distribution, retail technology, and how products actually reach a billion Indians.

Khushnud Khan is currently founding a new consumer AI venture. If you’re building in consumer, retail, or distribution, I’d love to hear from you. Drop a note.